It started with a personal experience
During her pregnancy, Easelle's founder, a Brazilian mom-to-be, ran into something many women know too well. The compression wear she found squeezed in all the wrong places, was a struggle to put on every morning, and never felt as comfortable or as well made as she expected.
Looking for something better, she realized she wasn't alone. Moms-to-be, nurses on long shifts, women with wide calves, travelers on long flights: so many people needed compression that truly brought comfort, quality and ease together, and so few could find it.